Whether for content creators or companies, Instagram cannot be left out of social media strategies, and optimizing this production is the secret to success. Follow the article and learn how to schedule posts on Instagram.
The transformation of the platform reached companies and turned simple users into great content creators. This changed the way of producing for the network, and today, it is a staple in the leading Digital Marketing strategies.
As a result, several resources emerged that optimize the production of content for the network and make life easier for those who create for it.
Why Schedule Instagram Posts?
With an extensive list of social networks that are part of Content Marketing strategies, it is necessary to organize the editorial calendar so as not to get lost between platforms and stop interacting with your followers.
Check out the main benefits of scheduling posts on Instagram below:
Better Organization
Creating a publication calendar is essential to visualize in a macro way all the pieces that are published on a social network.
With this, the brand is able to align the tone of voice of each post and create a cohesive feed without noise that could disperse or confuse followers.
Greater Convenience When Posting
For a company or creator who needs to publish every day, practicality becomes an ally and the primary means of maintaining a good publication cadence.
With this feature, it is possible to schedule different posts at once and thus save time to invest in other areas such as developing guidelines, creating artwork, and producing copy.
Strategy Aligned With Other Networks
As we mentioned in the first topic, the organization of the feed helps the brand to have a macro view of its posts and facilitates alignment with strategies on other platforms.
For example, a company that wants to run a unique campaign to celebrate a seasonal date, such as Mother’s Day, can view the entire Instagram feed ready with all the posts scheduled.
With this, you can develop similar pieces with the same tone of voice and visual elements for other platforms.
Step-By-Step On How To Schedule A Post On Instagram
Instagram has a tool called Meta Business Suite that allows you to schedule posts, view the editorial calendar, link ads, and much more.
Check out the step-by-step guide on how to schedule a post on Instagram using this feature:
Access The Meta Business Suite
The first step to scheduling a post on Instagram is to access the Meta Business Suite tool. As it is a resource created by Meta itself, it is also possible to publish on Facebook.
Connect The Account
Connecting your Instagram account to Meta Business Suite is very simple. Just enter the email, username, or phone number linked to the account and add the password.
It is not necessary to have a Facebook account, but if the company does, add it later.
Create The Publication
To schedule the post, click on the “Create post” option just below the account username. The screen will be redirected to the creation interface, where you can add media captions and see how the post will look.
Set Date And Time
After creating the copy and uploading the media, set the date and time for the post and click “Schedule.” Ready! Your new post is ready.
Bonus: PlannerThe Planner feature is the screen that appears after scheduling the post through Meta Business Suite. With it, we can view the following scheduled publications and organize the editorial calendar more efficiently.
Other Tools For Scheduling Content
The Meta Business Suite is a tool created by Meta to optimize publications on Instagram and Facebook, but other resources can be great allies when scheduling posts.
- Planoly: Planoly has a simple interface that combines the main functions of Instagram, such as linking, hashtags, location, and more;
- PostGrain: in addition to the scheduling option, PostGrain also offers options for interacting with followers and managing all profile content;
- MLabs: MLabs is an affordable option for those who want to optimize their publications on the network. It brings together Instagram’s main features and also generates insights and reports;
- Creation Studio: the Creation Studio is a Meta tool that allows publications on Instagram and Facebook, but only business profiles can use it;
- Buffer: in addition to scheduling posts, Buffer offers analysis of engagement data and other critical metrics for Instagram campaigns;
- Hootsuite: Hootsuite is a tool that allows scheduling, reviewing posts, monitoring mentions, and much more;
- Latergram: for those who want a complete view of their feed, Latergram allows you to view all scheduled posts and monitor important Instagram metrics.
Schedule Publications And Save Time
Instagram is one of the most used social networks, in addition to being a platform that currently has several resources for content creators and companies that want to promote their products and increase their sales.
With Meta Business Suite, you can create a new publication with scheduling options, respond to messages more quickly, check the complete publication calendar, and much more.
By using it, the content creator or company is able to organize their publications and optimize their marketing strategy on the social network. This saves time and can direct your efforts to areas that need more attention.