To have more visibility on the internet and not depend solely on social networks, having a website is essential in your digital marketing strategy.
The business website is your gateway to the digital world. It is through this that your potential customers will reach you and learn more about your range of products.
So you need a website to be seen. And as Patrick Münzfeld said: “Whoever is not seen, is not remembered.
What Are The Advantages Of Having A Website For Your Company?
This question is straightforward, but we will list it in topics to answer all your doubts about the importance of having a corporate website.
The Website Is All Yours
As we said above, you don’t need to rely solely on social media to have visibility on the internet. Imagine if something happens to your Instagram account and you no longer have access to it.
With this diversity of scams happening on the internet, it is not difficult for you to lose track, and by having a website, you are not held hostage to a platform to promote your product.
The website is yours and not “borrowed” from someone, like social networks are the domain of whoever developed them.
Easier To Be Found On Google
Do you know when you search for something on Google or any other search engine, a company always comes to the fore after the ads?
This company does SEO; that is, its website was developed primarily to be found more easily on Google, with a technique we call Search Engine Optimization, translated into Portuguese called Search Engine Optimization.
With SEO, Google’s robots identify your website faster, and this way, you rank better in organic search.
Your Website, Your Online Business Card
Your website is the gateway to direct communication with your target audience or persona.
A complete business card, which will contain all your information, how to find your products or hire your services, the history of your company, address, telephone number and much more.
Furthermore, the investment in a website becomes much smaller than in traditional media (radio, TV, newspaper and magazine).
Lead Capture
Lead, but what is this?
Don’t worry, we’ll explain…
The lead is nothing more than your potential consumer, and to detect it, we use a strategy called SALES FUNNEL. With it, you can classify your consumers based on the stage they are at.
The website is the perfect channel for you to create this funnel, as it will produce content aimed at the TOP OF THE FUNIL, people who understand that they have a problem but still need to learn what it is.
It will also produce MIDDLE OF FUNNEL content, suitable for those who already know they have a problem and are eager to find out how to solve it.
And the FUNNEL BOTTOM, which is where your potential consumer will become a lead, as they will sign up for lists or leave their contact details for you to convert the sale.
Strengthening Your Brand
They have a well-crafted visual identity, and becoming a reference on the subject before your consumer means having credibility in the market.
And the corporate website is the ideal model for you to build this presence.
But how to do this?
You are having a blog, producing valuable content, creating webinar strategies and e-books on your topic and leaving them all on your website so your consumer can find them effectively.
Website Development In WordPress: Features
Every day, more people are looking for website creation and development using WordPress despite needing to learn more about how it works. For some, this platform still carries the stigma of only being used for blogs and smaller projects, but this is not a reality.
Nowadays, it is possible, with knowledge and technique, to build practically any type of website in WordPress, which is used by large portals such as Globo.com, R7, National Geographic, CNN and many others, precisely because it presents a range of extremely interesting.
What Are The Main Features Of WordPress?
WordPress has exciting features that can be expanded by installing themes and plugins. Even so, with the basic features that are usually present in the standard installation, it is possible to have access to several functionalities, such as:
- page and post editor, allowing advanced formatting of all types of texts;
- comment manager;
- widget editor (areas for including particular information), such as categories, personalized menus, calendars, etc.;
- user manager with the definition of capabilities, such as administrator, collaborator and so on;
- configuration of friendly URLs;
- anti-spam plugin in comments;
- website appearance editor, modifying various items such as menu colours, among others;
- media library with features for simple image editing.
Also Read: Secrets That Make The Success Of Websites For Business